Minamel
OUR CONCEPT
Since the beginning of our trajectory, we have always put simplicity in everything we do, and this is one of the company's main values. The naturalness in which we carry out our routine, the equality in treating everyone with humanity, and the joy in which we develop our functions are principles that reflect directly in the final product. IT IS SIMPLE TO BE PURE!
HOW IT ALL BEGAN
It was in 1984 when our founder, Agenor S. Castagna, started his activities by opening a lumber mill in the city of Içara, in the southern region of the country, in the state of Santa Catarina. As time went by, noticing the movement of beekeepers around him, he understood the need to manufacture bee boxes to meet the demand of the producers and contribute to the local economy. Two years later, in 1986, with his passion for bees already formed in his heart, Mr. Agenor set up his first apiary. Agenor installed his first apiary of his own, thus making beekeeping the family's main source of income. At this time, he begins to buy and gather the production of several beekeepers of the region to resell in the most promising market of that time, the state of São Paulo.
New Horizons
Realizing the success of marketing honey in the Southeast region of the country, Mr. Agenor decided to bring to Santa Catarina his own brand, founding in 1989 the company Minamel, whose name was inspired in his wife Luiza Mina Castagna.
Com um grande desafio nas mãos, iniciou uma constante busca pelo aperfeiçoamento do objetivo que caminha conosco há mais de 35 anos.
THE MISSION CONTINUES
Seeking to be the most important honey brand in the country, starting in the 2000s we have been conquering more and more space in the national and international market. It was in 2001 that something very important happened: we became the pioneers in bulk honey exports. With the constant commercial expansion of the company, taking our products to more than 20 Brazilian states and several continents, we are proud of the way in which we are recognized by our suppliers, partners, collaborators, and customers. Fruit of a history that today continues to be written by its second generation, with an innovative look and a lot of perspective for the future.
OUR PASSION
We want to help you, the consumers, to include more naturalness in your daily life, also helping the environment and not forgetting our society.
It is for these and many other reasons that we include the love for bees and the improvement day after day to continue the history of Minamel.
It is wrong to believe that we work only for the beekeeping market and its products, for the mere purchase and sale of products. no! We work for a greater purpose, we work together with the bee and its primordial importance within nature with its pollination, bringing in addition to its unique products, the preservation of the environment and the sustainability of humanity.
To help Brazilians to be healthier by inserting the purity of our honey into their daily lives.
To become the most important honey brand in Brazil.
• We are simple in everything we accomplish;
• We have joy and naturalness in our daily routine;
• We value people above all else;
• We treat our customers and partners as we want to be treated;
• We look to the future with optimism;
• We care about the future of bees and the environment.
SERVICE CHANNELS
Do you wish or want to know where you can find our products? We are proud to share with you that, besides participating directly in your daily life with the brand Minamel, we also resell our line to the most diversified market niches.IN ATTENDANCE
IN ATTENDANCE
